Sell more cars without spending more on marketing.
You don’t need a bigger marketing budget. You need the one you have to work harder. AdellaDealer wins the leads you’re already paying for, reallocates spend toward the service department that generates half your gross profit, and makes every dollar you spend co-op eligible.
See your results — live, 24/7.
Vehicles sold, cost per vehicle, service revenue from marketing, co-op-eligible spend — in plain English, the moment it happens. Built for dealer principals, not lead-counters. Because AdellaInsight runs 24/7, your numbers are always current.
The number that runs the dealership.
Below $250 is best-in-class. Below $200 is unusual. We get you there by tightening allocation, not by spending more.
The 49% line.
Service generates half your gross profit. We make it visible, fund it properly, and show what it brings back.
The free-money line.
Every dollar you spend, built to qualify. Your finance manager submits. Most dealers leave 30-50% on the table.
Win every lead. Fill every bay. Capture every co-op dollar.
5-minute response, every time
78% of internet leads buy from whoever reaches them first. Only 11% of dealers respond in under 5 minutes. We close that gap with instant SMS, AI-assisted call scripts, and after-hours capture — so the leads you’re already paying for actually convert.
Fund the 49% line
Service generates half your gross profit and gets 15% of your marketing budget. We rebalance toward the channels that compound — service retention, declined-work recovery, recall reactivation — without adding net spend.
Every dollar, eligible to claim
We build your creative to your OEM’s spec from day one — disclaimers, model codes, MSRP language, brand standards. You (or your finance manager) submit; we generate the tearsheet package. Nothing on the table.
Be the dealership AI recommends
ChatGPT, Perplexity, and Google AI Overviews now cite specific VDPs. Most dealer platforms render inventory through JavaScript that AI crawlers can’t parse. We fix that with schema injection so your inventory shows up where the new buyer journey starts.
Stop spending more. Start selling more.
Most agencies tell you to add budget. We tell you where your existing budget is leaking — slow lead response, underfunded service, unclaimed co-op, non-converting third-party leads — and we fix the upstream problem. Same dollars. More cars.
Every channel that moves a dealership P&L.
No replacing your OEM vendor. No fighting your DMS. We layer on top of what you already have and cover the gaps that actually drive vehicles and service ROs.
Conversion-tuned VDPs
We work with your existing dealer website (DealerOn, Dealer.com, your own build — whatever you’re on). VDP optimization, click-to-call everywhere, lead-form tuning, schema injection for AI search.
Inventory-led paid search
Vehicle Listing Ads tied to your real-time inventory feed. Search ads on high-intent queries (trim level + price + geography). Built co-op-compliant from day one so every dollar qualifies for reimbursement.
The 49% your competition ignores
Service CPL is $28.50 — cheaper than sales leads. Service CVR is 14.67% — three times higher. We run dedicated campaigns for recall reactivation, declined-work follow-up, and service retention.
Competitor and in-market campaigns
The buyers researching the brand across the street are the same buyers your OEM vendor isn’t allowed to chase. We are. Conquest campaigns, in-market display, lease-end targeting, trade-cycle re-engagement.
The inventory your OEM doesn’t market
Used-vehicle marketing is yours, not the OEM’s. We run dedicated used and CPO campaigns with margin-led inventory targeting — the trade-ins and auction buys that move your gross profit.
VDP-level AI visibility
Schema injection so AI crawlers can actually read your inventory. Structured-data optimization for ChatGPT, Perplexity, Google AI Overviews, and Gemini citations. The new front door, opened.
Top of “[brand] dealer near me”
Your Google Business Profile, optimized and ranked. Local content for every service area, every brand you carry, every neighborhood you cover. Reviews triggered after every signed contract and every service RO.
The numbers that run the store
Vehicles sold, cost per vehicle, service revenue from marketing, co-op eligible — reconciled to your DMS. The report your dealer principal actually reads, not the lead-counter dashboard the OEM vendor ships.
Be the dealership AI recommends.
Buyers now ask ChatGPT, Perplexity, and Google AI Overviews — “best Honda CR-V dealer near me for under $32K?” The answer is one VDP. We make sure your inventory shows up there with structured schema, AI-readable VDP descriptions, and the citation signals AI looks for when picking which dealer to recommend.
- Schema injection for AI crawlersMost dealer platforms render inventory through JavaScript. AI can’t read it. We fix that.
- VDP-level citation trackingSee exactly which vehicles AI is citing across ChatGPT, Perplexity, Gemini, and Google AI Overviews.
- One more way to be chosenOn top of VLA, search, third-party listings, and your existing channels.
Marketing that never sleeps.
Your dealership runs on AdellaInsight — the same marketing engine behind Adella. It watches every channel around the clock, reallocates spend toward what’s actually moving units and service ROs, and never misses a co-op-eligible dollar. A traditional agency checks in once a month. Yours never stops.
One reallocated dollar covers the month.
You don’t need bigger budgets. You need a closer look at where your existing budget is leaking. A typical reallocation — tightening lead response, funding service marketing properly, capturing the co-op you’re already entitled to — covers the plan many times over.
Up and running in days.
Pick a plan
See the price up front and pick what fits your rooftop count and revenue. You can start the same day — no setup fee, no replacing your OEM vendor.
We audit and align
Your DMS connection, CRM, inventory feed, and existing vendors get audited in 5 business days. You get a Decisions Log: where your spend is leaking, where co-op is unclaimed, what we’ll move first.
We run alongside
We layer on top of your existing stack. Your OEM vendor keeps doing what they do. We cover the service, used, conquest, AI search, and BDC enablement they don’t. You watch the dashboard.
Pick a plan. See the price.
One flat monthly price, month-to-month, no setup fee. Your ad budget is always yours and always shown clearly.
- Google Business Profile, reviews, local SEO
- Schema injection & AI search setup
- VDP optimization audit
- 24/7 principal-visible dashboard
- Monthly co-op-eligibility report
- Everything in Foundations
- VLA + Google Ads, fully managed
- Service marketing program
- Used / CPO inventory campaigns
- Co-op-compliant creative + tearsheets
- Lead-response automation (5-min SMS)
- Meta + conquest campaigns
- Monthly reallocation review
- Everything in Growth
- 24/7 BDC overflow team — US-based
- AI-assisted call scripts & coaching
- Advanced attribution & mix modeling
- Dedicated dealer principal strategist
- Multi-rooftop reporting
- Multi-rooftop dealer groups
- Custom OEM-specific compliance
- Group-level attribution & reporting
- Dedicated account team
Built for dealer principals. Honest about what we are.
We’re not an OEM-certified vendor. We don’t replace DealerOn or Dealer.com or whoever your OEM requires. We run alongside them and cover what they don’t do well — service marketing, used vehicles, conquest, AI search, BDC enablement, co-op-compliant creative. Same total spend. More cars. More service ROs. Honest math, every month.
Ready to sell more cars without selling your margin?
Pick a plan in a couple of minutes, or talk to a US strategist who’ll walk through your current allocation. No pressure.