Simple pricing. Everything included.

Yes. The monthly price you see is what you pay for everything in that plan. The only extra is your ad budget, which you control — and we always show our fee on it clearly.

Your ad budget is yours and is paid straight to Google, Meta, and third-party listings. Each plan includes ad management up to a set amount. Above that, our fee is a flat 10%, shown clearly on every invoice. We focus on your cost per vehicle sold — so the budget is sized to move your P&L, not to grow our fee.

No setup fee and no long contract — plans are month-to-month. Prefer to pay yearly? You can, and save about two months.

No — we work with the dealer website you already have (DealerOn, Dealer.com, your own build, or whatever your OEM requires). We optimize VDPs, tune lead forms, inject schema for AI search, and improve conversion. Need a brand-new site? We’ll point you in the right direction.

Yes. AdellaInsight reads from your DMS so every signed contract, RO, and service appointment reconciles into your dashboard automatically. We support the major platforms used by dealerships today (CDK, Reynolds & Reynolds, Dealertrack, Tekion, and others) — see our Technology page for the categories we cover.

No. We’re honest about this: we’re not OEM-certified. We run alongside DealerOn, Dealer.com, or whoever your OEM requires — covering what they don’t do well (service marketing, used vehicles, conquest, AI search, BDC enablement, co-op-compliant creative). Same total marketing spend. More vehicles sold. More service ROs.

Not today. We pursue certifications selectively as the business grows. In the meantime, we build every dollar of creative to your OEM’s spec — disclaimers, model codes, MSRP language, brand standards — so your campaigns qualify for co-op reimbursement when you (or your finance manager) submit. We generate the tearsheets, affidavits, and spend reports.

You (or your finance manager) submit to your OEM’s co-op portal. We hand you a monthly Co-op Package with everything you need: tearsheets, affidavits, spend reports broken out by campaign and qualifying category. Quarterly we audit what you’ve left unclaimed.

On the Pro and Enterprise plans, yes — a 24/7 US-based BDC overflow team trained on dealer ops. The 8pm CarGurus inquiry, the Sunday morning service question, the after-hours trade-in valuation request — we answer, qualify, schedule into your CRM, and book the appointment. Foundations and Growth plans don’t include overflow; we use lead-response automation (instant SMS + AI-assisted call scripts) instead, and track missed calls so you know what overflow would be worth before upgrading.

Just days. There’s no long onboarding — your US team and our technology get you live quickly, then keep improving from there.

Our technology does the heavy lifting that usually takes a big team, so expert marketing costs less. You get great work at a fair price.